Finding ways to maximize your traffic is vital to the success of your eCommerce store. There are a lot of different variables you need to pay attention to in order to get your traffic to convert and allow you to start shipping out orders. Here are six different tips you can apply to your website to help increase your sales.
1. Make It Easy For People To Trust Your Website
Trust is the first thing people look for before making a purchase online. If your website doesn’t meet the basic trust standards of online shoppers, you’re going to miss out on sales. One easy way to increase trust is to make it easy for people to get in touch with your store on the phone. It may sound old fashioned, but talking to your customers on the phone shows you’re a real company that’s not going anywhere.
Another way to increase trust is to ensure your testimonials and reviews are quickly visible. In addition to your product description, people need to be able to read about the experiences people have had with your product. It’s also a good idea to have videos showing your product in action.
2. Optimize Your Checkout Page To Limit Distractions
If you want to increase your conversions, your checkout page needs to have no distractions. Abandoned carts are annoying for any eCommerce site owner. Minimizing the options on your checkout page will help raise your conversion rate. Once people reach the checkout page, they should see exactly what they’re paying for, the price with taxes (+ shipping) and possibly a coupon to help encourage them to pull the trigger.
Part of limiting distractions is making the payment process easier. You’re going to lose sales if people have to enter their information more than once. Offering only a single form of payment is also going to lower your conversions. Try and offer as many payment options as possible and consult with your web designer to keep the checkout process simple.
3. Focus On Building Your Credibility
As already mentioned trust is a huge factor that influences whether people buy from your website or not. Finding ways to build your credibility will help reduce hesitation when people come to your website. Building credibility requires having a social media presence and showing your audience you respect them by providing value in articles and other forms of content.
4. Improve Your Design To Increase Trust
Website design is a massive part of whether your traffic will convert or not. People will automatically dismiss your website if the design is not up to par. Not only does your site need to appear modern, but it also can’t be too overwhelming. If people don’t understand how to navigate your website or where to find your contact info quickly, you’re going to lose sales.
5. Find Different Ways To Communicate Your Value Proposition
Your value proposition is the main reason people should buy from your company. A good value proposition explains how your product solves problems and describes the specific benefits you get from the product. Find ways to communicate the value of your product in videos, blog posts, graphics and other forms of media.
6. Give People As Much Information As Possible
People don’t buy what they can’t understand. They may very well be interested in your product, but only if you give them enough information to justify their purchase. When providing information about your product, stay away from using technical jargon. Use simple language to describe why your product works, what problems it solves and why people can trust your website. You can never give enough information, especially to first-time visitors to your store.