Real estate is more than just the purchase and sale of property. While this is a large component of it, it is also about foster relationships with past clients and finding new ones to assist. Because real estate agents are busy people with many duties that need to be completed to be successful, many have turned to the use of customer relationship management (CRM) software.

This type of software consists of a group of applications that assists users in managing customer data and interactions. If you are a real estate agent and have not utilized CRM software to date, the following are benefits you could be missing out on.

1. Effective & orderly organization

Real estate agents rely on multiple leads at a time in order to buy and sell property. They typically receive contacts from various sources. These include personal references, social media platforms, websites, and online advertising sites.

Maintaining specific databases for all lead generation sources is a cumbersome task, and it is possible for it to be inefficient. However, with CRM software, agents can effectively consolidate all the information from all their sources in one place. The software efficiently organizes and collects contacts, allowing agents to successfully access their data from different platforms including computers, smartphones, or tablet devices.

2. Keeping in touch with past clients

Some real estate agents think that managing and cultivating new prospects is of utmost importance. Although it is an integral part of the job, they should not forget about those people who already know them and their services as well. People obviously do not buy new homes on a regular basis. Instead, they take a few years after the previous purchase. During those years, it is possible for clients to forget about their agents.

Agents can easily solve this by ensuring that they stay in touch with their past clients while at the same time fostering relationships with new ones. The software is able to maintain a database of customer information that can be easily and quickly accessed when needed. Real estate agents can touch base a few times per year which is enough to make their clients remember them. In doing so, a real estate agent can determine whether their past clients are in the market to buy or sell their property and gain some business.

3. Immediate responses

Customers usually do not like when a real estate agent cannot be reached. If they call and cannot reach them they usually will not even leave a message on an answering machine. Instead, they will move on to another real estate agent that is reachable.

Giving immediate responses to inquiries, especially online inquiries, is a vital component for a successful conversion. Real estate CRM software has a customizable auto-response characteristic that can enable agents to provide instant responses to contacts. It can notify them of incoming leads and they can then answer them immediately. Maintaining an excellent, timely communication by being responsive and answering inquiries as soon as possible is a crucial factor for agents to build healthy relationships with their clients.

4. Personalized services

CRM can help real estate agents to record all the information they gather about a specific prospect. For example, neighborhoods and areas of interest, the price range of homes, desired types of dwellings, the number of bedrooms wished, and other preferences like wood or carpet flooring and number of bathrooms can be kept track of in the software and the information is right at the agent’s fingertips when a potential customer calls for assistance.

The software can capture every detail that agents can use to personalize their services to customers.  This is beneficial as it is disappointing to the clients if they get listings from their agents which do not meet their preferences.


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