Struggling Canadian smartphone manufacturer BlackBerry is planning to launch two new Android phones this year. The company’s CEO John Chen has confirmed the news in an interview to Economic Times and The National as well. Chen admitted that the vendor’s first Android smartphone, the Priv, didn’t reach the expected sales goal since it is a high-end offering for enterprise users.
Chen said that without backing a family of phones and being a standalone product, the Priv didn’t do too well in the market. However, the company isn’t dropping Android project and will be launching two mid-range offerings this year – one of these will sport a full QWERTY keyboard just like the Priv and the other with a touchscreen display. These phones will be priced between $300 to $400, around Rs 20,000 and Rs 25,000.
As for India, Chen said that India is one of the important markets for the vendor, but he believes that the company can’t compete in the low-end market due to the heavy competition in this segment. The brand is rebuilding its team and distribution network in the country at the moment. We expect more details to popup regarding the upcoming BB Android phones in the coming weeks, so stay tuned to TechnoStall.